(Photo: Mattel)

Mattel unveiled a new Barbie for its 'I can be' line at this week's American International Toy Fair in New York. The company’s newest Barbie is — what else — an entrepreneur! No one knows of what, exactly, but nicknamed the 'Chief Inspiration Officer,’ Barbie will be running a start-up in her neon-pink dress with black heels, belt, smartphone and tablet to symbolize “entrepreneur” and not “Facebook stalking at work.”

With 150 careers under her belt, it’s the first time in her 55-year history that Barbie has taken on the role of business owner. 'She's ready to take on anything that comes her way,' said Mattel spokeswoman Michelle Chidoni, 'We always try to make career Barbie a reflection of the times,' she added. 'Women entrepreneurs are more prevalent now and they’re growing in number. [It's] a great way to encourage girls to also learn about this role.' Barbie Entrepreneur will hit stores in June, priced at $12.99