While most of us dream about cuddling up next to our partner in bed and getting the perfect night’s sleep, the truth is that rarely happens. In fact, often there’s a nightly battle over who is hogging the covers more, but IKEA believes they’ve solved that problem.
The Swedish furniture company insists that Scandinavians sleep better because they prefer to not share one blanket, and the company is using that as a basis for their next big product idea. They have just launched what they are calling their “TOG-ether” campaign in the UK, arguing that 50% of people get a bad night’s sleep because of a blanket struggle, with women most affected.
To remedy the problem, the company is now selling a “TOG-ether” bundle, two separate duvets in one package, each with a different TOG rating—7.5 TOG or 12 TOG—based on how thermal they want their covers to be.