Dierks Bentley's high-energy shows will get an extra boost from his new sponsor, 5-Hour Energy.
He's signed on to represent the company in a multi-platform campaign that will include TV ads, exclusive social media content, product sampling and fan engagement.
The energy drink will have a presence during his Mountain High tour, which kicks off in Columbia, Maryland on May 18th.
So the energy drink is his secret weapon. And we just thought he drank too much coffee.