The NRA sent out a letter to members stating that Yeti coolers was cutting ties with the organization and it sent gun owners into a rage.
In the letter, it stated that Yeti had "declined to do business" with the non-profit organization "without prior notice." The NRA Foundation claimed that Yeti would no longer sell to it's members.
Several customers of Yeti who stand firmly behind the 2nd amendment are destroying their crazy expensive coolers. Hartsville resident Bryan Atkinson used 22lbs of Tannerite to destroy his on Facebook. “There’s the famous 22 pounds of Tannerite. This YETI ain’t ready," he said before letting it rip!
Yeti sent out a rebuttal to the backlash stating that it wasn't true and that they where only discontinuing and outdated program in place. In the statement Yeti stated, "When we notified the NRA Foundation and the other organizations about this change, Yeti explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation." They went on to say, "These facts directly contradict the inaccurate statement the (NRA) distributed on April 20.”
Seem it may be too little, too late to recover the hunting and outdoor community who supported thier product, but Yeti swears that they have "enthusiastically supported hunters, anglers, and the broader outdoor community.... [and] is unwavering in our belief and commitment to the Constitution of the United States."
This his horrible PR for the cooler brand! I've never bought one because I think a $1,000 cooler is ridiculous but this may have solidified my choice as a good one.
What do you think?