- An estimated 233-million roses were purchased on Valentine’s Day last year, according to eNation. The most fresh flowers per year are sold on the holiday. After red, the second most popular color for roses was pink (27%), followed by mixed colors of roses (16%), yellow (12%), purple/lavender (12%), white (11%), orange (8%), and peach/coral (7%). But it ain't all comin' up roses - 26% go with "mixed flowers."
- Americans are expected to spend $2-billion on flowers this Valentine’s Day. But if your sweetheart is looking forward to receiving flowers at work or home, don’t immediately buy a dozen red roses. Sure, the red rose is iconic, but you can save by buying an equally beautiful bouquet of different flowers.
- The estimated value of chocolate confectionery products shipped in the U.S. based on 2015 data is $16-billion. Non-chocolate products (candy) comes in at $10.1-billion, followed by jewelry and silverware at $6.7 billion. Fifty percent of consumers are expected to buy candy this year, for friends or family. That amounts to $1.7 billion of spending on sweets.
- The estimated value of bouquet cut flowers and buds in February 2016 was $131-million. Based on 2014 data, there are 13,765 florist establishments nationwide.
- Average spending on the holiday this year is expected to hit $136.57, according to the National Retail Federation.
- Clothes are another popular gift for V-Day. Spending on clothes this year will hit an estimated $1.9 billion.
- Nearly four out of 10 people celebrating Valentine’s Day will treat their date to a night out. For fine dining, call ahead for reservations and find restaurants with V-Day deals. You can also opt to celebrate the holiday the day before or after.
- Jewelry isn’t just a Valentine’s Day gift for the rich. Nearly 1 in 5 Americans are planning to buy jewelry for their loved ones, with spending totaling $4.3 billion this year — the highest amount of any category.
- A greeting card is a simple but thoughtful gift for anyone in your life. Nearly $1 billion will be spent on this V-Day present, but you don’t need to spend a lot for your gift to be meaningful. A homemade greeting card — or even a note written on the back of a photo — can be enough for friends and family.
You might cringe at the idea, but a gym membership is said to be a popular Valentine’s Day gift. It supports your partner-in-crime as they tackle his New Year’s resolution.