Coke is the leader when it comes to soda, it's just not the leader in the heart of Cristiano Ronaldo, an International soccer super star. In just 20 seconds, Ronaldo cost the company $4 million dollars. During a press conference, Ronaldo took the two bottles of Coke and moved them away from him and out of the view of cameras. Ronaldo then claimed "Agua" and nodded in support and seemingly dismissed Coke.
The companies market value saw the massive dip however, it's unclear to fully base it on Ronaldo's actions.
Photo: Getty Images