The biggest stage in college basketball is back, baby. As the Official Breakfast of March Madness, Wendy's is celebrating its one-year breakfast "Wendy-versary" by fueling athletes and fans across the nation with slam-dunk deals. From filling out brackets to game-day superstitions, the tournament is all about choosing wisely and your breakfast choice should be no exception.
In honor of the return of March Madness, Wendy's is giving fans the chance to experience its top-seed breakfast with a freeHoney Butter Chicken Biscuit*during breakfast hours beginning Thursday, March 18 through Saturday, March 20. Fans can pick up their new favorite breakfast sandwich in-restaurant or via drive-thru at participating locations nationwide and no purchase is necessary. That's not all. Wendy's is also running point on supporting the NCAA tournament players as only Wendy's can – with food and gaming entertainment.
"As a NCAA sponsor and the Official Breakfast of March Madness, we share the excitement for the return of the biggest basketball event of the year and are living out our sponsorship name by kicking off the tournament with a delicious Honey Butter Chicken Biscuit deal nationwide," said Carl Loredo, US chief marketing officer for The Wendy's Company. "Fans and players can leave the drama, heartbreak and upsets on the court – and enjoy the March Madness action without distractions thanks to Wendy's first-string fresh breakfast and roster of all-day menu options that always deliver."
Fans who can't stomach missing a moment of the tournament can skip any disruptions throughout The Big Dance thanks to Wendy's official partner and the official delivery platform partner of March Madness, Uber Eats. Starting Sunday, March 14 through Tuesday, April 6, Uber Eats** is offering a $0 Delivery Fee on Wendy's orders of $10 or more.