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Stars See Boost In Song Sales After GRAMMY Awards

LOS ANGELES, CA - FEBRUARY 12:  Recording artists Alicia Keys (L) and Maren Morris perform onstage during The 59th GRAMMY Awards at STAPLES Center on February 12, 2017 in Los Angeles, California.  (Photo by Kevin Winter/Getty Images for NARAS)Photo:  Getty Images

Many of the artists who performed at the GRAMMY Awards not only got some nice exposure, but they also garnered a pretty robust increase in sales.

Initial reports, courtesy of Nielson Music, shows a 207% gain in download sales on the day of the show. The tunes performed on the program sold more than 178,000 downloads on February 12th, while the previous day's sales were at 58,000.

More specifically, artists with a bump in sales include:

  • Keith Urban’s “The Fighter,” featuring Carrie Underwood, rose 896% to 12,000 downloads
  • Kelsea Ballerini’s “Peter Pan” was up 266% to 4,000 downloads
  • Maren Morris’ “Once,” which she performed with Alicia Keys, notched a 7,430% sales gain to 6,000 downloads sold

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