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Tucker Beathard isn’t the biggest fan of social media, but he realizes it’s an important tool to help him connect with fans, so he can't just ignore it.
It’s important for Tucker not to be fake, so he and his team look to find “cool ways” to reach his audience, and would rather let a song or a picture do the talking, than share constant posts about everything he does.
Tucker notes, “We use it in our own way that I feel comfortable with.”