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Billy Currington gets such a big reaction from fans over his 2009 hit "People Are Crazy" that he's decided to start a lifestyle brand using the song title.
"It kind of gave me the idea of one day to start "People Are Crazy" itself. Kinda like the 'Life is Good' thing. And other companies out there like that. It's new, it's in the works at the moment."
Billy also has his own line of coconut water called Wett made with coconuts imported from Thailand.