Zac Brown has re-branded his Southern Ground entertainment company.
The new name is the Zac Brown Collective. The collective aims to support craftspeople in music, food, filmmaking, fashion and apparel, custom design, outdoor gear and more.
Zac says it's all about curating the people that already create something amazing so together they can magnify their gifts even more.
Zac and the band are still focusing on music. A new album is in the works.