This is not to take away from the many incredible, heart-warming commercials this year like Amazon with the ballerina on the roof or the many that showed a spotlight on our first responders and frontline workers.
But seriously...after all that we've seen this year? Satan using Match.com to hook up and fall in love with a girl named "2020"! BRILLIANT and funny!
According to Adweek - “Match Made in Hell” is a love story straight out of a rom-com: They meet under a bridge, shyly admiring one another, before setting off on an enchanting series of dates.Taylor Swift’s “Love Story” accompanies them as they enjoy a picnic in an abandoned stadium, fitness classes at a closed gym and, of course, a toilet paper raid.
The spot ends with Satan, who looks suspiciously similar to Tim Curry’s Darkness character in the 1985 film Legend, cozying up next to 2020 on an urban, riverside park bench as asteroids hurtle toward the cityscape. “I just don’t want this year to end,” he coos. The spot wraps with a final message from Match: “Make 2021 Your Year.” (2020 is already taken.)
In addition to the spot itself,Maximum Effortcreated real Match.com dating profiles for the two lovebirds. Satan’s profile lists his age range as 65+ and his hometown as Hell, Michigan—which is a real town. His biggest regret, according to a Match.com prompt, is going down to Georgia.
The profile for 2020 states that she is just 20 years old, of course, and is politically passionate about being close-minded. The one thing she’d like to change about the world, she writes, is handshakes, and she’s still working on the scariest thing she’s ever done.
“Sometimes you have to make space to laugh,” Match chief marketing officer Ayesha Gilarde said in a statement. “Ryan and the team at Maximum Effort created a story that speaks to this hellish year, while acknowledging the incredible resilience of singles. We can’t wait for the love stories of 2021.”
Actor Ryan Reynolds produced the spot and asked his friend Taylor Swift if he could use the newly re-mastered version of her hit "Love Story" in the spot. He is also on the board of Match Group - which owns Tinder, OKCupid, Hinge and Match.com